J+D Consulting is a specialised healthcare consultancy that supports decision-making in the pharmaceutical industry through forecasting, research and analytics. They approached us to update their identity, design and website, re-positioning the brand as a cutting-edge thought leader, and providing scope for growth in the future.
That was a plus
We instantly recognised that replacing the ampersand from the old logo with a plus ‘+’ symbol, would give a nod to their analytical and methodical methods. Commonly associated with positivity, collaboration and growth, this symbol became a catalyst for the overall identity concept and system.
Building on the plus sign, we investigated several mathematically-led approaches, as we began to reinforce this symbol with a full identity system. We used Pentomino shapes to clearly articulate the problem-solving and adaptive approaches of J+D.
Responsive and flexible
Andrew Ward, Consulting Director of J+D had this to say: “Dawn have been great to work with – not only did they come up a really neat idea for our branding that did everything we wanted, but they were also responsive and flexible when it came to the implementation and detailed design work.”
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