We’d worked with Partners for a while but the time had come to develop it further to create a more premium feel with distinction.
We kept a good part of the visual brand to ensure we had continuity and simply re-assigned the balance of colour whilst adding a secondary palette which would bring a further level of distinction. We tweaked the existing logo so that it was better balanced which allowed us to create a bespoke graphical device.
We also looked at the overall style of imagery, typography and graphics and developed this further across all their brand communications. We created brand guidelines and developed a brand new responsive website, brochures, exhibitions, stationery and email marketing.
Partners now have a more unified, modern and premium feel, just as we set out to achieve.