We were asked to create a Direct Mail piece for Zen Internet promoting their human approach. They pride themselves on the fact that they have dedicated account managers, UK call centres with help desks and offer a very personal service. We created a paper over board, screen printed and block foiled box that housed a useful eco friendly iPad case (that could be used by the recipient or their kids) which once opened had a mock screen with an outline of a hand to prompt you to touch it. The heat sensitive ink revealed a tailored, personalised message from the sender at Zen... your new contact.
Alongside the physical box, the recipient could go on to visit a bespoke microsite that housed a dedicated video and content for that individual along with a call to action to meet at your nearest coffee house using a pre-coded Google map with directions from your office to it.
Our work recieved a global Creativepool Annual award for Direct Mail in March 2017.