Brand repositioning that’s more than skin deep
You may offer a great product and service but does your brand identity reflect this?
If not, you’re existing customers could be getting confused by your brand. And of course, any new customers.
Working with The Retreat Rooms in Cheadle Hulme, Stockport, we experienced their service before we went about creating their new identity. We needed to feel the quality and experience the vibe. Only then could we reposition them.
Priding themselves on creating a truly unique experience with a warm and friendly atmosphere they knew their brand didn’t match up. Known for their skill, craft and attention-to-detail for beauty treatments and applications. They wanted to take things to the next level. To beat off the competition and be known for pure luxury.
They wanted a new brand identity and collateral echoing those traits. Positioning themselves as a company that offer a higher quality of service.
We created a new brand identity. Looking closely at the overall experience and the name. We produced a strong, bold marque using the alliteration of the ‘R’ that took centre stage. We developed a distinctive type style. Calming colour palette and generous amounts of space to create a sense of calm.
A clean design for their loyalty cards, gift vouchers and price lists was introduced. The overall brand was continued online. We produced a simple, easy-to-use, responsive website design that has the option to book appointments online.
Not only is our client over the moon and stunned by their new brand identity, but their customers are too. Which is exactly what we set out to achieve.
The founders Jemma and Jane (another alliteration) said:
“We are getting great feed back which we are thrilled about. Our website is going down extremely well with everyone so thank you so much, we couldn’t be happier”.
If you like what you see, you know what to do.