Why designing for charity means more than most
At Dawn we believe in the power of creativity to solve problems, it’s something that inspires us everyday. Collaborating with a charity gives us a fantastic opportunity to give something back.
It strengthens our belief that intelligent and emotive design can make a hugely positive difference to people’s lives. A couple of recent projects that we’ve rallied behind have been delighted with their results.
Speed of Sight
Speed of Sight is an automotive charity dedicated to providing driving experiences for blind and disabled people across the UK. Always looking for inventive ways to reach out and help to give the gift of driving, Pass a Pound was born.
The initiative is aimed at driving schools and instructors, and invites them to celebrate each test pass whilst also helping out Speed of Sight. Sharing photos across the charity’s social media pages while making a text donation of between £1 -£10, instructors can also invite their students to do the same.
We were asked to create a memorable identity to launch the initiative and spread awareness of the new scheme. Our solution focused on the bold, iconic shape of a gold perforated circle, synonymous with money. Paired with simple type we created a friendly, accessible and universal visual personality. Furthermore, the overlap of the coin gives a sense of movement and reinforces the concept of ‘passing a pound’.
“Because of Dawn we’ve made a massive impact.”
Change4Good is a street outreach project supporting rough sleepers, beggars and the homeless community on the streets of Manchester. Their representatives sit down and talk face to face to get people off the streets and into appropriate accommodation. In addition, they also arrange access to the support they need. After being offered a slot on the electronic advertising boards at Piccadilly Train Station, Change4Good came to us for help. We were tasked design a concept to increase awareness of the charity and its message.
Needing to grab people’s attentions in a busy station, we knew that keeping things simple was vital. Using striking colours with an illustrated Manchester skyline as a backdrop, we focused on a key message of ‘Change.’ Finally, this was enforced by the ethos of the charity as the advert progresses. Nick Buckley, CEO of Change4Good said,
“Big thank you to Dawn Creative for sorting this out for us, it really is appreciated. A small charity like us could never afford such an advert, either to produce or to have free time in a major station. Hopefully as a result this will raise our profile and maybe some additional funds.”
We hope both charities see the benefits of our little bit of help. We’ll be looking to support some more great causes as the year progresses…
Take a look at our work for Reboot Fitness where we supported a local community gym with a new brand.