Creative that has a golden touch
We were recently recognised among some of the world’s elite agencies as a Creativepool Annual Winner.
As an industry network set up to connect brands, agencies and individuals through the creative work they have collaborated on, Creativepool’s Annual recognises standout projects. Just like our piece for Zen Internet.
The awards ceremony took place at Protein Studios in London, and saw talent gather from across the globe, with creatives from 17 countries taking home accolades. Voting was cast through a panel of high profile judges from major global brands, including Google, Facebook and Havas.
We received a coveted Gold Annual and further exposure through the launch of the Creativepool Annual printed publication that will be delivered to the desks of agencies and brands around the globe. We will also be appearing at creative festivals such as Cannes Lions.
The award is another feather in the cap for our growing creative agency.
We won the award in the Direct Mail category with a heat sensitive piece developed for our client Zen Internet. It showcases the exceptional level of service customers can expect from interacting with the Zen brand.
A screen printed, block foiled box housed an eco-friendly iPad with a mock screen showing an outline of a handprint inviting people to press and expose the heat sensitive ink. With a little bit of human interaction a revealing, personalised message from the sender at Zen would appear.
The creative direct mail piece also encouraged the recipient to visit a bespoke microsite with video content and a call to action. It invited them to meet their Zen business contact at a local coffee house using a pre-coded Google map.
“The Annual showcases the vastly talented companies and individuals found on our platform and is just a fraction of the incredible work uploaded to creativepool.com this year, work selected by a panel of judges that included some of the creative industry’s biggest names.”
Michael Tomes, Creativepool
As an agency we continue to strive to be the best we can be and produce great, groundbreaking work for our clients – and this award helps to showcase exactly that.
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