Wanting to shake up the world of employee incentives, rewards and benefits, Inspire approached us to redesign their Travel Card brand and corresponding website. The card is designed to give back to those who need it, treating hard workers, loved ones and lucky prize winners.
The Travel Card is flexible and comes in physical form or an e-voucher, making it the perfect gift. The cards are pre-loaded with a chosen amount and the recipient can then book anything, ranging from short UK breaks to long haul, tropical adventures.
The basis of the identity was born from the idea of putting a smile on someone’s face. A smile goes a long way! We extended the line of the smile into a characterful typeface and icon set which spiral off into the distance.
The line suggests the endless possibilities of travel, going wherever your imagination takes you. The logo harks to an infinity symbol, which further reinforces this concept.
We used aspirational language to help Inspire’s customers feel like there is nothing they can’t do. The colour palette was kept bright and eye-catching, to get them into holiday mode as soon as they land on the website.
If you feel like your brand could travel further, or you’d like help with inspiring your customers, let us know and we’d be happy to help.