Kaplan B2B Apprenticeships Brand and Campaign Identity

We created the B2B brand style for Kaplan working within the existing brand guidelines but utilising the secondary typeface and tertiary colour palette to create a more professional and business like identity to help differentiate it from the B2C brand whilst still feeling a part of the overall Kaplan brand.

We developed the photographic style and created a bespoke shoot using actual Apprentices to create a genuine feel and to highlight real people working in real companies.