Simplicity In Web Design: Why Less Is Really More

It’s 2019, and chances are that if you offer a product or a service, you’ll have a website.

At Dawn, we believe a key part of a successful website design is a clean design. The most common mistake that we see people making is trying to cram too much information along with too many elements onto the page, whether that’s shapes, colours, images or worst case scenario, all of the above.

It can actually be argued that minimalism encourages purpose. Stripping away of all unnecessary elements and focusing on what only needs to be there.

However, saying that it requires less work couldn’t be further from the truth. Minimal web designs are strategically stripped of excess features and clutter in order to deliver a clear and concise message to your target audience, and therefore help you to achieve desired results faster.

 

Simple is scientifically easier to process

You might be thinking ‘I’ve heard this all a million times before, and I’m still not convinced. There’s just so much I want my visitors to know and understand.’

So, why does everyone feel that simple is more beautiful?

According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than those that are more complex, probably because simple is scientifically proven to be easier for us—human beings—to process. Less complicated, minimal sites don’t require our eyes and brains to work as hard to process and store the information.

 

Why white space is so important in web design

White space is a crucial part of good design for a good reason. If used well and correctly, it can completely change the look and feel of your website and provide many advantages to your audience. It’s vital in ensuring that your website is easy to follow so they want to keep reading. It’s always essential to remember that the number one goal behind having a website is to deliver a great experience for your customers.

White space not only delivers harmony, balance and consistency, but it can also help to lead a reader from one element to another. It should be in your main interest to have a website that looks simple, feels uncluttered so it’s a joy rather than a pain to visit. You don’t need to create a layout jam-packed with type and images to deliver your message; on the contrary, a clean, cohesive design feels a lot more confident than a cluttered one.

 

Every element must communicate your message

By now, you’re probably thinking that simple is a great concept and all, but how do you communicate all of your messages without making your site too cluttered? The answer – communicate as much as you can with as little as possible.

Every element (typography, colour palette, your logo, the layout, and so on) should communicate subtle information about your brand. Making the most of your site is therefore about delivering as much of your information as you can, using as few elements as possible.

One of our core values at Dawn is to always stay simple and to rid the world of bad design and poor communication. Even though ‘bad design’ is a subjective term, the general consensus is that the more simple, cleaner a website is, the better it communicates your message and therefore it fulfils its purpose better.

Apple’s homepage back in 1997

 

Apple’s homepage as we know it now

For instance, take Apple, Microsoft, Adobe or PayPal. They have all come a long way since the mid-2000’s, swapping clutter, obsolete shapes and lots of various colours for stripped-down, cleaned-up versions, only keeping what’s absolutely necessary. And by stripping your site down to its crucial elements, you could enjoy the great results they have, too.

Not sure how, or hesitant to get started? Give us a shout and we’d be happy to advise further.

Microsoft, 1999

 

Microsoft, 2019