The start of Dawn is when the sun is 18 degrees below the horizon. It’s difficult to see anything at this point. At this stage, we’ll meet with you to understand your business and open your eyes to the challenges that you face. This begins with the brand workshop. We’ll also gather all of your assets, complete a competitor analysis, and conduct internal and external surveys.
Using our understandings from the brand workshop, we simplify and agree your brand core. This document will be your holy grail, driving decision making for everything your business does, and determines how your brand looks and feels. This includes your purpose, vision, mission, values and points of difference, alongside identifying your audience, brand architecture, positioning, personality, and visual style.
This stage is all about creating. As a creative agency, this is where we truly shine. You’ve had the concepts, the words and all of the detail behind the finished product, now it’s time to bring it to life. We take our learnings from the initial meeting or workshop, and get to work. We’ll basically take everything with your old logo on it and refresh it. Bring it all up to speed, and get you ready for launch.
It’s launch time! Your new brand is ready to show the world. By that point, we might have built your new website, designed your new uniforms, social post templates, internal documents and more. It’s time to show everyone what you’ve been working on. Then, we’ll be right beside you to maintain your wonderful new brand for years to come. Anything you need designing or creating, let us know and we’ll get it right back to you.