A branding agency on a mission to rid the world of bad design and poor communication.
Rebranding agency
Out of the dark and into the light
Looking at rebranding? You’ve come to the right place. We’ve been rebranding companies of all kinds for years, then managing that brand so it doesn’t need another one. Let’s do this.
See all work
WorkRebranding is not just a new set of clothes. It’s re-aligning the company with where it wants to be. Making sure your vision is set, your mission is clear, and your values power absolutely everything you do. No more writing brand guidelines and keeping them hidden away somewhere, we’ll make sure you’re set up to celebrate them every single day, in everything you do. With a new and improved visual identity to go alongside that, you’ll be sure to outshine your competition.
Our branding process
3 Phases
Tailored to you
Our branding process follows a unique “18 degree” journey. Bringing your brand out of the dark and into the light.
18°
Learning +
Planning
The start of Dawn is when the sun is 18 degrees below the horizon. It’s difficult to see anything at this point. At this stage, we’ll meet with you to understand your business and open your eyes to the challenges that you face. This begins with the brand workshop. We’ll also gather all of your assets, complete a competitor analysis, and conduct internal and external surveys.
Using our understandings from the brand workshop, we simplify and agree your brand core. This document will be your holy grail, driving decision making for everything your business does, and determines how your brand looks and feels. This includes your purpose, vision, mission, values and points of difference, alongside identifying your audience, brand architecture, positioning, personality, and visual style.
12°
Shaping +
Creating
This stage is all about creating. As a creative agency, this is where we truly shine. You’ve had the concepts, the words and all of the detail behind the finished product, now it’s time to bring it to life. We take our learnings from the initial meeting or workshop, and get to work. We’ll basically take everything with your old logo on it and refresh it. Bring it all up to speed, and get you ready for launch.
06°
Launching +
Equipping
It’s launch time! Your new brand is ready to show the world. By that point, we might have built your new website, designed your new uniforms, social post templates, internal documents and more. It’s time to show everyone what you’ve been working on. Then, we’ll be right beside you to maintain your wonderful new brand for years to come. Anything you need designing or creating, let us know and we’ll get it right back to you.