Victoria Warehouse is a completely unique and entirely innovative events company in the heart of Manchester. Having already worked with brands such as Adidas, Audi, Facebook, Netflix and L’Oréal at their Trafford Road warehouse, they wanted to tread new ground for Christmas 2017, and set about hosting Festivo, ‘Cheshire’s finest fiesta’.
Set in a bespoke marquee space at The Colony in Wilmslow, Festivo was an ode to Balearic white beach parties. The event branding needed not only evoke a winter wonderland, but Mediterranean summers and crystal clear seas too.
Natural curves, brushstrokes and water-colour marks informed our approach – references of bespoke, luxury experiences was exactly what Festivo needed. We used colour, form and bursts of vivid detail to draw on the worlds of beauty, fashion, fine dining and boutique entertainment.
Bespoke Logo Marque
The base forms of the logo marque are taken from Minion Pro. Inspired by classical typefaces of the late Renaissance era, Minion Pros references to the arts, sculpture, literature and music was a perfect fit. The traditional bracketed serif forms were furnished with accents, solid spacing and bespoke dents taken from the structure of a marquee canopy.
A stripped back white canvas with rich blues, purples, greens created a visually exciting and intense palette, while also referencing winter, oceans, and summery blue skies.
A suite of print and digital collateral was created, including a website, web banners, MPUs, various print ads, and an EDM. Hand-drawn icons were brought in across digital applications, complimented with splashes of watercolour.