Stage 4: The final review and launch
Before your website is launched it will need to go through a final round of reviews. This can add another week or two to the time it takes to create a website, but it’s important to get it right if you’re not to spend time and money rectifying any problems.
Experience suggests that changes will nearly always need to be made. This isn’t an indication that the development team isn’t up to scratch, instead it’s a reflection of the complexity involved and the need to ensure that everything works as it should. More often than not the changes will be aimed at ensuring your website is as user-friendly as possible.
When the final review is complete, it will then be time to launch your website. What this detailed development process highlights is just how carefully a professional development team takes the task. Overall you should be looking at several weeks to two or three months for your website to be launched. You’ll also need to consider the availability of your chosen development team. You may have to wait a while to secure the services of an in-demand team.
What should you consider when designing a website?
To help ensure that your website meets your requirements there are a number of issues to consider. These include:
What is its purpose?
Will you use your website to sell products directly or is it a shop window for a bricks and mortar store? Are you showcasing your services and positive reviews? Perhaps it’s primarily going to be used as a place to share news and information? The purpose will play a key role in determining what your completed website looks like and the functions it fulfils.
Do you already have an established brand or will you use your website to create one? If you already have strong brand ideas these will be reflected in your website and will in many ways make the developer’s job much easier. This will impact how your website looks through features such as imagery, the fonts you use and the tone of voice in the content.
If you’re using your website to create your brand then this gives you an excellent opportunity to think a little deeper about your branding and a professional web development team will help you do that during the discovery stage.
Design, layout and usability
How your website looks, the layout you choose and how usable it is for visitors are all interconnected. What actions are you hoping that your visitors will take? Is it to make a purchase or get in touch? Perhaps you’re wanting people to sign up to something or get the information they need.
Increasingly, people are accessing the internet on their mobile devices so you need to consider how your website will work on smartphones and tablets. A good web development team will, of course, bear that in mind when they’re working on your design.
What makes good web design?
Good web design focuses firmly on the end-user and their overall experience:
What sort of experience do visitors to your website have when they visit your website and what are their priorities? How should it leave them feeling? Ideally you want them to feel reassured, inspired and confident enough to make a purchase or seek out further information. How will your web design achieve that?
Easy to navigate
As part of a positive user-experience your website should be easy to navigate. Visitors shouldn’t have to struggle to find what they’re looking for. Good navigation is key to successful web design.
Your website should be easy to access on mobile devices. Today, most people access the internet via smartphones, tablets and other mobile devices so if your website isn’t mobile friendly you will be missing out. Making your website mobile friendly will also impact how it performs in Google rankings.