If I was to ask you to do the same exercise again, but this time list 12 reasons, you may find it harder than you think. It’s worth a try if you don’t believe me.
The point is that the less you say the more impact it actually makes. Most people are guilty of trying to tell the world about everything they do and how great their product or service is – the thing is no-one has the ability to digest and remember it all. Nor do they have the time. You end up saying nothing at all.
Imagine in your next piece of communication you focussed on the 3 most important things. The 3 things that actually say something to your audience. The 3 things they will remember and take away with them.
Like the test I mentioned earlier, it’s quite easy to give 3 reasons why you would buy something, but it’s incredibly difficult to give 12. Your audience has the same problem too.
So when you want to tell people how good your product or service is, remember it’s better to say little and make an impact than say too much.
