We asked our head of design, Oli Furze, and Designer Alice Milner about their thoughts on current web design trends, and what may be to come…
Which web design trends do you expect to see more of in the coming 12 months?
Oli: Definitely AI will have a big say, as it’s everywhere. The styles of these sites that are incorporating AI in some way are already starting to create a trend with how they look. Apple’s Vision Pro could explode ideas of spatial UI – I’d think influences of that will start to filter into the design of traditional ‘2D’ websites we use, and people will be experimenting with this in a fully 3D environment. That’s exciting as it really does open up new ways of thinking about UI and web design.
Alice: AI is huge at the moment, it’s everywhere in the design world and it’s only going to become more and more popular. Whether it’s individual elements being created with AI to add to sites or implementing AI components such as chats into functionality, AI is only going to become more and more common in practice.
Dark Mode, too. It’s been around for a long time but the benefits of using dark modes are becoming more transparent. It reduces eye strain, looks visually appealing and environmentally has benefits too (strangely enough) as it uses less power!
I think simple & minimalist designs are trending a lot more recently, stripping back websites to the minimum. Allowing the content to speak for itself and giving it space to do so. Embracing white space and finding a balance between too much and too little.