Alpha Tax

Branding

Services

  • Brand Personality
  • Brand Identity Design
  • Brand Values
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Brand Strategy
  • Online Presence
  • Digital Branding
  • UX/UI Design
  • Website Development
  • Website Design

Summary

Alpha Tax deliver a range of specialist tax planning strategies across Personal, Corporate and Real Estate taxes, to help wealth creators & entrepreneurs reach their business goals. We were tasked with creating a visual identity that represented their strong pedigree and extensive experience.

A modern style heraldic mark was created to share the characteristics of Alpha Tax and reflect their sense of respectability, trust and prestige. The crest formed the basis of the new identity and was designed to act as a sign of protection and security for the brand. Every symbol, shape and colour has a meaning that represents the word ‘Alpha’.

The crest was combined with a colour palette of metal tones that took inspiration from traditional coins. A classic typographic approach was used that acknowledged the sophistication and heritage of Alpha Tax. Luxury print finishes helped to complete the simple, elegant visual identity.