Alpha Tax
Brand Identity

One step ahead

One Step Ahead

Alpha Tax deliver specialist tax planning strategies across personal, corporate and real estate taxes, helping wealth creators & entrepreneurs reach their business goals. We were given the task of creating a visual identity that signified their strong pedigree and extensive experience.

We created a contemporary heraldic insignia to share the characteristics of Alpha Tax, reflecting their sense of respectability, trust and prestige. The word ‘Alpha’ takes centre stage across the stationery, website and all collateral, represented by carefully chosen symbols, shapes and colours.

Best of breed
Inspiring Excellence

The insignia was combined with a colour palette of metallic tones that took inspiration from traditional coinage. A classic typographic approach was used, acknowledging the sophistication and heritage of Alpha Tax, while luxury print finishes helped to complete the simple, elegant visual identity.

Pushing the envelope
Pushing the envelope

Our branding proposal maintains the professionalism and expertise that Alpha Tax guarantees. We have positioned them as holding true to core traditonal values, whilst maintaining their edge and ability to push the envelope, in order to achieve the best results for their customers.