Candidsky
Services
Wake-up
Manchester-based SEO specialists and digital marketing agency, Candidsky approached us to rebrand, create a new website and manage their brand to propel them into a new phase of growth. They were looking to position themselves as a leading digital marketing & SEO company looking to attract young, vibrant clients with a premium offering. David Vernon, Candidsky Account Director explains: “Candidsky have been fortunate enough to experience tremendous stability and steady growth since the Pandemic. We’ve also undergone major structural changes within our leadership and senior team – helping provide a clear direction for the agencies future. A rebrand for us made so much sense, as we have huge ambitions for 2022 and beyond. And with a number of fantastic international and local businesses backing us, we’re in a strong position of growth.”
Rise
Our concept was developed from the comparison of digital, software-led algorithms to the human thought process and the implementation of data-driven decision making. Their exploration led to a flexible visual identity that stems from gamma brain waves, which occur when the brain is in a state of concentration and problem solving. Freeform gradient patterns imitate the flow of activity on a brain scan, with the waves plotted like fluctuations of positive and negative data.
Outshine
One of Candidsky’s brand values is visibility, so electric, vibrant colours were chosen to reflect this, alongside a geometric typeface and simple, clean wordmark. The result is an identity that balances the bold and high-calibre service the agency provides to their audience.
Rise
A brand identity needs to be thought-through, future-proofed and ready to embrace the digital world. As part of the new visual we designed and developed a new website to position Candidsky effectively as this could be the first touch point for any new prospect given that they would have arrived there through a great SEO strategy. The whole site was custom built. No templates. No off-the-shelf.
Outshine
