• Brand Personality
  • Brand Identity Design
  • Brand Values
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Brand Strategy


Established over 30 years ago, Chartrange are a leading contractor based in the North West. Their work in the construction industry includes multi million pound projects ranging across demolition, bulk earthworks, remediation, civil engineering and recycling. They approached us with a brand lacking consistency and distinction. After our brand workshop delving into the core of the business, we identified that their key promise was ‘complete satisfaction from the ground up.’

We developed a simple and solid visual brand identity, using a minimal colour palette and bold typography. The full stop was used to punctuate the logo and language to emphasise their straightforward no nonsense approach. We also developed a tone of voice suite to further strengthen their honest and reliable values.

Given the need to roll out the brand within the confines of tight spaces such as vehicle livery, we created a further simplified logo option.

Chartrange now have a brand worthy of their history and solid reputation throughout Manchester and the North West. They are continuing to roll out the brand across machinery and vehicles, providing them with an instantly recognisable touch point within their industry.