Focus

Branding and Website

Services

  • Brand Personality
  • Brand Identity Design
  • Brand Values
  • Brand Purpose
  • Brand Positioning
  • Brand Strategy
  • Online Presence
  • Digital Branding
  • UX/UI Design
  • Website Development
  • Website Design
  • Animation

Summary

Focus, a full service IT partner for small and medium businesses, approached us to carry out a complete rebrand. We began by hosting a workshop, in which the character of the team really shone through.

We used a vibrant colour palette and quirky illustrations, keeping their communications down to earth and succinct. All of this helped to distance Focus from what is sometimes thought of as a techy, non-personable industry.

It felt natural to bring their personality to the fore through playful language and tone of voice, emphasising their great level of service within the IT industry.

As Focus look forward to a bright future, they plan to harness their new brand identity, establishing the business as a ‘best in class’ IT partner with that all-important personal touch. On our relationship, Focus added: “First class and incredibly helpful with work to a very high standard. We would highly recommend.”