Fonza

Branding and Website

Services

  • Brand Identity Design
  • Online Presence
  • Digital Branding
  • UX/UI Design
  • Website Development
  • Website Design
  • Animation

Summary

We’d already developed a fresh brand identity for Fonza’s sister company Focus, when they approached us to help them create a new brand for their telecoms business. We researched acoustic parameters, that help to describe a sound’s frequency, intensity, and duration characteristics to execute a dynamic and variable identity that could be used in ways as unique as the human voice.

We used sound to create distinct patterns within the visual identity which allowed us to bring meaning to each and every graphical output.

The flexible, graphical device could be seen, heard and experienced across all brand touch points and was brought to life early on at the brand launch stage in the logo ident itself.

Once the brand was developed we created a responsive website, uniforms, iconography, user guides and marketing collateral for the sales team to use to promote the product.