When we first met the team at PPTC they’d been advised they needed to change their name. We asked why? And the reason was that it stood for Premier Pension & Tax Consultants which no longer encapsulated their full range of services. As a progressive agency we embrace change, but we sometimes discover an evolution of the brand offers the right solution. So we dropped the descriptive name, retaining the more snappy acronym. The underlying issue was to tackle their brand positioning, something that we were more than ready to help them change.