- Brand Identity Design
Reboot Fitness is a traditional, old school Boxing & Fitness centre based in the heart of Cheadle Hulme, Cheshire, with the ambition to help and serve the community to be better and do better through exercise.
Inspired by the distinctive character and rawness of the gym, we celebrated this by using its own materials and textures to create a unique identity and custom typography, taking further cues from classic boxing posters and wood cut letters.
After the initial typography was created we also designed a logo using the same technique. The bespoke letter ‘E’ represented the concept of progression, strength and power, while the crest was used to help celebrate the sense of community and team values of the gym.
We commissioned photographer Lisa Dickinson to capture natural lifestyle imagery reflecting the character, energy and raw beauty within the gym walls.