Reboot Fitness is a traditional, old-school Boxing and Fitness centre, based in the heart of Cheadle Hulme, Cheshire. They take pride in their ambition to help and serve the community through exercise and teamwork, and wanted to showcase this.
In recognition of the inconsistency across their social pages, signage and wayfinding, we were approached to create a cohesive new brand that would embody their community spirit.
Inspired by the distinctive raw character of the gym, we celebrated these materials and textures by creating a unique identity system and custom typography.
After creating the full alphabet and corresponding glyphs, we went on to design their logo using the same techniques. The bespoke letter ‘E’ represents the concept of progression, strength and power, while the crest commemorates their collective spirit and team values.
Sweat, texture and rawness make Reboot Fitness unique, so we commissioned talented photographer Lisa Dickinson to capture the gym in motion through dynamic visuals.
Sporting their new identity and branded apparel, Reboot Fitness continue to go from strength to strength, as they support and nurture an ever-growing community. A truly down-to-earth fitness hub for the neighbourhood, they wear their mark with pride.