UAC Team

Branding and Website

Services

  • Brand Naming
  • Brand Personality
  • Brand Identity Design
  • Brand Values
  • Brand Purpose
  • Website Development
  • Website Design
  • Motion Design

Summary

The new UAC Team brand sets out to celebrate and build long-lasting relationships with customers, and stand out from other utility providers’ dated and corporate branding.

The brand identity was born out of the big idea “Let’s Talk Utilities”. The UAC Team’s business model relies on real conversations happening within the local community. Your local Adviser is probably someone you already know or have at least seen before. Acting as Brand Ambassadors and a reliable friendly face that you can contact at any time, we knew the brand identity had to reflect this. The Logo uses an ellipsis (…) to suggest conversation. These 3 dots combine with the company name to create 3 distinguishable characters. This design language extends across illustration and typography to create a fresh and approachable identity for the UAC Team.

The client had this to say about the rebrand:

 

“So happy with the service and quality of the work from Dawn Creative. The feedback we have had from our new branding and website has been incredible. I would recommend all day long!

 

 -Matthew Finn, Founder of UAC Team