Rebrand and Print


  • Brand Personality
  • Brand Identity Design
  • Brand Values
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Brand Strategy
  • Digital Branding


We worked on the rebrand of V1 to bring together two brands that they had in place but had no real reason to be there. The names for each were similar but used different colours and styles across the two businesses. We brought the whole thing together through the overarching idea of simplicity.

To celebrate the speed and efficiency the V1’s Automated Software delivered for it’s clients, we worked with the idea of ‘simplicity’ through the whole identity system.

The logo and identity were constructed by a triangular system to create consistency and inject a feeling of pace.

We developed a suite of iconography using geometric shapes and celebrating the brand triangle where appropriate.

We developed brand guidelines to ensure that consistency was kept across the two businesses that had now been united and combined by one strong, simple brand.