Brand core
Our Brand core sets out our plan to achieve a series of long-term goals that will ultimately help build our brand with our target audiences. Included is our purpose, vision, mission, and values, the promises to our customers, and how these are communicated.
Brand core
Brand Purpose
Why we do what we do
We expand your potential by working alongside you.
Brand core
Brand Vision
Where we are heading
We inspire and connect brands to the wider world using insight and hyper-local knowledge.
Brand core
Brand Mission
How we achieve our Vision
We bring the West and Asia closer together using the power of digital technology, local knowledge, specific expertise and close-knit relationships to help brands expand and grow globally.
Brand core
Brand Values
Celebrate diversity and shine together
- We’re greater than the sum of our parts.
- We’re open and here to listen.
- We work closely together to achieve great things.
Act sincerely and create strong bonds
- We’re honest and true to our word.
- We’re genuine and real.
- We work closely together and develop long-lasting relationships
Take on challenges and pioneer the way
- We push boundaries and explore possibilities.
- We see solutions, not problems.
- We always stay ahead of the curve and look to the future.
Brand core
Our USPs
We are the experts of the Japanese/APAC markets, with extensive knowledge
We know all there is to know about Line and Yahoo! Japan
We have experts and insights into local markets and digital trends/platforms
Helping clients and partners conquer the Japanese & APAC markets
We see true value of emerging opportunities
We push the boundaries of digital technology
Brand core
Brand Story
Akai Ito
The red thread connects us to those we are destined towards. Regardless of place, time, or circumstances. This thread may stretch or tangle, but will never break.
Our brand story underpins all that we do as a company and runs through all areas of our visual identity. It allows us to celebrate our Vision, Mission and Values in a way that our partners and clients can quickly relate to, and provides depth and legend behind our team.
