Toolkit

03.

Graphics

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Graphics

Illustration

Our illustrations bring a friendly and welcoming aspect to our brand, and follow our story of Akai Ito, with threads that overlap and loop to form icons and scenes. They can be combined and reconstructed, with our

Heart

Conversation

Lightbulb

Target

Tick/Cross

Ecommerce

Handshake

Thumbs up

Increasing trend

Phone call

Job Listing

Devices

Megaphone

Settings

Newsletter

Spending

Global network

QR payments

Yahoo! JAPAN

LINE

Typography

Loops

Our illustrations also come with a set of Loop extenders which allows us to bleed them off the page for visual interest, and create brand new sets by pairing or creating new combinations.

Headline + Subheader

Headline + Subheader

Headline + Subheader

Headline + Subheader

Extenders set

Graphics

Icons

Our icon set works on small scales, so is ideal for highlighting key information, and helping our customers to quickly understand our offerings. Our icon set follows the style of our illustrations, with a thread running through to create them. Please note, we should not use any other icons that do not appear here.

Extenders set

Graphics

Thread renders

These 3D representations of our Akai Ito story are ideal for backgrounds and abstract covers for reports or white papers.
Graphics

Pattern

The seigaiha or wave is a pattern of layered concentric circles creating arches, symbolic of waves or water and representing surges of good luck. With it’s thread like quality we can use this pattern to form backgrounds or graphical devices.
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