Toolkit
05.
Photography
Photography
General styling
Make sure photography is of great quality and from reputable sources. Where we need to use stock, there are some great free examples from unsplash.com and paid for stock from stocksy.com, gettyimages.com. When we show photography within a frame, rather than full bleed, we use rounded corners which gives a friendlier feeling to our communication.
Photography
Neon style / strongly lit
This style leans on the influence of our colour palette, using strong reds and blues, neons and screens to light up the subject. Internal staff photos could take a similar approach in direction if and when needed.
Photography
Office / Working
These should be candid moments, captured during what we do best. It’s great to include elements of technology and insights into our processes, plus any splashes of colour that work in harmony with our palette.
Photography
General / Technology
These often work well with close up crops, where we are focusing on specific areas of technology or people using it. Ideally they will be harmonious with our colour palette or have splashes of coloured light.
Photography
Do and don’ts
Model’s clothing should use solid colors, minimal shapes or patterns, and avoid logos.
Be inclusive when selecting images of people or using models.
Keep the tone of our photographs in harmony with our colour palette.
No pixelated photos.
Use photography from good sources, otherwise it can cheapen our brand.
Don’t use photography with graphics placed on top, often found in the tech sector.
