Toolkit
Application
Social Media
Branded Social Content
We can use branded content for giveaways, highlighting products or events. It should be used sparingly with more organic content from our Golf Channel taking up the majority of our feeds.
Use cutout imagery layered over our swing and tracer lines to create depth. Subtle drop shadows can be added for clubs and equipment.
Swing and tracer lines can be picked out in any of our main palette colours. Use them to partially frame imagery and bleed off the page to create interesting crops.
Use our headline font at scale picking out key words alongside supporting typefaces to add details.
Use sliced devices to house imagery and create distinction between our usual organic photographic content.
Slides
Branded Slide Content
Slides should use a more stripped back approach to design, with thinner headline font weights for headlines, Mango Grotesque Semi Bold is ideal. Graphic devices such as tracer lines should be used sparingly with breaker slides an ideal opportunity to use them to interject with written content.
Layouts
Branded Layout Content
These layouts show how elements of the visual RSM brand can be layered and combined to produce various layouts and approaches. These could work from anything such as promo materials to large scale wall graphics and displays.
