Toolkit
Colours
Colours
Primary
Colours
We predominantly use these 4 colours on the bulk of our communication. Repeated and consistent use of these colours helps to build familiarity and ultimately trust for the brand. Red represents the power and passion we have for the game. Carbon Black and Aluminium Grey represent the technical aspect of the game whilst White the traditional colour for a golf ball adds highlights and light.
#FF1400
CMYK: 0, 98, 100, 0
RGB: 255, 20, 0
#FFFFFF
CMYK: 0, 0, 0 ,0
RGB: 255, 255, 255
#1D1D1D
CMYK: 72, 66, 65, 76
RGB: 29, 29, 29
#3E3E3E
CMYK: 68, 61, 60, 49
RGB: 62, 62, 62
Colours
Additional
Colours
Sometimes we may need additional colours to support our Primary palette. These should be used extremely sparingly and never as backgrounds or large areas of colour. As potential examples: Green could be used to indicate a technically good practice, Blue another team in a match up, Yellow a bunker or warning, and Amber a wayward shot trajectory. All these colours can be used to create charts and infographics. A further supporting grey palette can be used to provide subtle shade changes for scorecards for example.
#23b500
CMYK: 78, 0, 100, 0
RGB: 35, 181, 0
#000aff
CMYK: 88, 75, 0, 0
RGB: 0, 10, 255
#ffd800
CMYK: 1, 12, 100, 0
RGB: 255, 216, 0
#ff6c00
CMYK: 0, 71, 100, 0
RGB: 255, 108, 0
#e6e6e6
CMYK: 9, 6, 7, 0
RGB: 230, 230, 230
#d6d6d6
CMYK: 15, 11, 12, 0
RGB: 214, 214, 214
#a0a0a0
CMYK: 40, 32, 33, 1
RGB: 160, 160, 160
#6c6c6c
CMYK: 58, 49, 49, 17
RGB: 108, 108, 108