Our Brand Core Strategy sets out our plan to achieve a series of long-term goals that will ultimately help build our brand with our target audiences. Included is our purpose, vision, mission, and values, the promises to our customers, and how these are communicated.
Brand Vision
Where we are heading
To open up the game to all by producing creative, simple and entertaining content.
Brand Mission
How we achieve our Vision
We will improve the perception of golf globally by breaking down barriers and opening up the game to everyone.
Brand Values
Drive Change
- We move first
- We push boundaries
- We don’t stand still
- We make a difference
- We stay resilient
Inspire
- We excite
- We encourage
- We educate
- We bring people with us
- We build communities
Be You
- We’re real
- We’re humble
- We’re human
- We keep our feet on the ground
- We be the best we can be
Brand USPs
- We’re currently the world’s most subscribed and most watched golf YouTube channel.
- In 2020 we became the first golf focused channel to surpass the 1 million subscriber milestone.
- Over ¼ billion impressions every month over our social channels.
- Rick is currently ranked as the 24th most influential person in golf globally.
