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Digital product design

Digital

A digital product can be anything developed to meet a need within or for a business. It can truly be anything necessary for use in the digital realm, from software as a service (SaaS) platforms, web applications, and mobile apps to services like Netflix, providing digital content accessed via the internet.

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What do we mean by a “digital product”?

A digital product can be anything that solves a problem. We’ve created digital products like “partner portals” which allow users to log in, download documents, create and order anything they need to run their business. The bespoke nature of the product meant that rather than an off-the-shelf product, they could tailor it specifically to their needs.

The versatility of digital products means they can be customised to suit the specific requirements and goals of a business, offering endless possibilities for innovation and efficiency.

Whatever you need, we’ll help you find a way of developing it. And if we can’t do it, we’ll point you in the right direction.

What Makes a Good Design for a Digital Product?

When it comes down to it, what makes a digital product design good? Simple: it’s all about being user-friendly, functional, and actually solving a problem. Think about it like this – if it’s easy to use, does what you need it to do, and makes your life easier, then you’ve got yourself a winner. So, when designing a digital product, keep it straightforward, make sure it works smoothly, and always keep the user in mind. That way, you’ll end up with something that people actually want to use.

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The digital design process

01

Requirements

First, we identify the problem that needs solving. Working backwards from the end goal works best.

02

Research

Then it comes down to understanding the problem. Getting into why it’s happening, and figuring out the best way to solve it. Sometimes you’ll have an idea of the kind of product you need building, and this phase will show you that there’s actually a better way of fixing the problem.

03

Ideation

This stage is all about generating ideas that could solve the problem. There is usually more than one way we could do it.

04

Prototyping

We then formulate the ideas into low-mid fidelity prototype. This is a way of showing you what the digital product will look like before we’ve actually built anything properly.

05

Test

We then test the problem with users to highlight flaws and validate our ideas. Making sure our ideas actually solve that problem, and we haven’t missed anything.

06

Design

We fix any issues and then create high-fidelity designs. These detailed designs closely match the final product, ensuring everything looks and works as expected.

07

Build

Now it’s time to turn the designs into the actual product. We kick off the development phase, working with the necessary software to code and build everything.

08

Track metrics

We track key metrics to monitor performance and see how users interact with the product. This involves collecting data on user behaviour, such as engagement levels, navigation patterns, and feature usage. By analysing these insights, we can understand what’s working well and identify areas for improvement, ensuring the product continues to meet user needs and expectations.

09

Iterate

We iterate to improve over time. This means regularly assessing the product, making enhancements based on user feedback and performance data, and repeating the cycle with the next set of challenges.

Got an idea for a digital product?

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How do you measure the success of a Digital Product?

When it comes to figuring out if your digital product design is hitting the mark, there are a couple of key metrics you need to keep an eye on.

First up, you’ve got conversion – as an example, how many people are actually signing up, making inquiries, or hitting that “buy now” button, if they’re your KPIs. That’s your initial litmus test for success.

Then, there’s user engagement – this is all about how much time people are spending using your product, how often they’re using it, and how many users you’ve got in total.

There are pieces of qualitative data you can collect, too – asking your users how well it’s working for them, getting feedback, and implementing it. So, keep your finger on the pulse of these metrics, and you’ll have a solid handle on whether your digital product design is doing its job.

As we say, things like this should be constantly measured and improved, so using an agency like us who specialise in ongoing management of brands and all the assets that come with it, you can keep it successful for longer.

David Vernon

Account Director Candidsky
It’s been a pleasure working with Dawn from start to finish. They recently created our new brand and website, and since then, we’ve seen an increase in enquiries and had multiple compliments on our unique identity.

Andy Atkinson

Marketing Director Mutual Vision
We worked with Dawn to completely overhaul our company messaging, branding and website and we couldn’t be happier with the result! The people at Dawn led us through the process from start to finish and worked in a very collaborative way which made the project a real joy. We look forward to working with you on future projects.

Jennifer Bailey

CEO Calla Shoes
The feedback we've had [on the rebrand] has been incredible - the new look and feel together with the launch of our new improved range has dramatically increased revenue this year already!

Emma Casson

Head of Product Marketing Apadmi
I just wanted to drop you all a note to say how delighted I am with the showreel!! It's absolutely brilliant! Thank you so much for all of your hard work and for pulling it all together so quickly. The pitch also went really well and I'm sure the video will have played a part in that.

Sonya Carassik Ratty

Strategy & Partnerships Manager Disabled Living
The Dawn team really took the time to understand the organisation during our rebrand process, and brought imagination and real creativity to it. Communication was clear throughout. We're absolutely delighted with the result.

Neil Richardson

Head of Business Development and Strategy Rick Shiels Media
Dawn Creative surpassed our expectations with their creativity and originality. They took the time to understand our company values, mission, and target audience, and developed a brand identity that truly resonates with our core beliefs. The innovative concepts, thoughtful designs, and attention to detail were evident in every aspect of the brand development process.

Emma Parven

Senior Digital Marketing Manager Zen Internet
We wanted a complete web refresh with additional functionality with a planned live date within 6 weeks. I had just started working with Dawn (have worked with multiple agencies) and was sceptical at to whether they'd hit the deadline but they absolutely did. Was very impressed with the service, speed and delivery. Great job!

Don't just take our word for it

Brand, Digital
& Motion

We believe every brand is a sleeping giant just waiting to be awoken. To rise up and show the world what it's made of. It's our job to chip away at the stone and realise its potential.

You need a website that does it all. That inspires and informs, builds confidence and trust. That enhances experiences and turns casual browsers into lifetime customers.

How your brand moves says things words can’t. Every movement either raises hairs or raises eyebrows. Delights or deters. It's important to make every movement count.

Say hello

0161 711 0910

wakeup@dawncreative.co.uk

Find us

73a Hulme Hall Road,
Cheadle Hulme, Stockport,
Greater Manchester,
SK8 6JZ

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