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Explainer video production


People are busy. They don’t have time to read manuals, long-winded PDFs, or sit through demo after demo on a drab video call or in a corporate boardroom. That’s why explainer videos, when done well, are brilliant at making something that might be a little complicated, easy to understand.

Explainer video production

Can’t I just create an explainer video with AI?

Sure you can! There are loads of tools out there that let you upload all your info and create one in a matter of minutes.

But, if you want it to be completely on-brand, we wouldn’t recommend it. Your video can be used at events, showcases, presentations, as part of your company induction for new starters, on your website, socials, and more. With that many eyes on it, it needs to be unique, and unmistakably you. That’s where our branding focus really comes into play. We’ll make sure everything from the music selection through to the tone of voice in the script is bang on brand, and reflective of your company values throughout.

Let’s create your explainer video

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Explainer video animation

Which programs do we use to animate explainer videos?

Our motion team uses Premiere Pro, After Effects and Cinema 4D on most projects. We partner with some amazing local artists whenever we need illustration, too. Your brand is unique, so we’ll figure out exactly what kind of style you need, and make it happen.

How long do explainer videos take?

Explainer video projects, if they’re about a minute long, with a voiceover, *usually* take about 4 weeks to complete. If you don’t need a voiceover and the style is very basic, it can be quicker. Similarly, if there are lots of moving parts and the animation is complex, it could take up to 8 weeks.

How much does an explainer video cost?

As a very rough average, if we’re assuming it’s a 1-minute video and we’re doing the planning, script writing, storyboarding, voiceover and animation, you’re looking at around £3.5 – 4.5k with us.

If you don’t need certain things, that number will come down. If the project is more complex and you need multiple versions in different sizes for socials, it could be more. But you really do get out what you put in. If your clients are big and this could help sell something worth 10x that value, why would you risk it being the thing that turns them off?

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Caroline Hazard

Marketing Manager Adidas
We really thank you for everything. Everyone loved the content you produced for our global event - it's also being used as a sell-in tool internally so it will be really helpful to the sales team. Our VP of Marketing was really impressed so let’s keep up the great work.

Emma Casson

Head of Product Marketing Apadmi
I just wanted to drop you all a note to say how delighted I am with the showreel!! It's absolutely brilliant! Thank you so much for all of your hard work and for pulling it all together so quickly. The pitch also went really well and I'm sure the video will have played a part in that.

Joanna Pawlowicz

Marketing Manager Softbank
Dawn Creative team is a dream to work with! We partnered up on a rebranding project for our [DMFA] website, and could not be happier with the end results. The support we've received was truly exceptional - from the initial branding workshops, development phase, all the way through to the launch. It is great to see how our vision came to life, and how the team managed to take a very simple concept, transforming it into a whole brand identity that aligns with our vision & mission.

Emma Parven

Senior Digital Marketing Manager Zen Internet
We wanted a complete web refresh with additional functionality with a planned live date within 6 weeks. I had just started working with Dawn (have worked with multiple agencies) and was sceptical at to whether they'd hit the deadline but they absolutely did. Was very impressed with the service, speed and delivery. Great job!

Jennifer Bailey

CEO Calla Shoes
The feedback we've had [on the rebrand] has been incredible - the new look and feel together with the launch of our new improved range has dramatically increased revenue this year already!

Sonya Carassik Ratty

Strategy & Partnerships Manager Disabled Living
The Dawn team really took the time to understand the organisation during our rebrand process, and brought imagination and real creativity to it. Communication was clear throughout. We're absolutely delighted with the result.

Don't just take our word for it

Who we work with

Brand, Digital
& Motion

We believe every brand is a sleeping giant just waiting to be awoken. To rise up and show the world what it's made of. It's our job to chip away at the stone and realise its potential.

You need a website that does it all. That inspires and informs, builds confidence and trust. That enhances experiences and turns casual browsers into lifetime customers.

How your brand moves says things words can’t. Every movement either raises hairs or raises eyebrows. Delights or deters. It's important to make every movement count.

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0161 711 0910


Find us

73a Hulme Hall Road,
Cheadle Hulme, Stockport,
Greater Manchester,

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