SEO Manchester
Let’s be honest. You’ve not created a website for the fun of it. There’s so much competition out there that blending in isn’t an option. Your website can’t just exist. It needs to perform. Search Engine Optimisation (SEO) and improving your online visibility is how it gets there. It’s not just a service, it’s your compass in the chaos, making sure your brand doesn’t disappear into the Google abyss.
At Dawn, SEO isn’t an add-on
It’s built into the bones of everything we do. We don’t hand you off to an algorithm and hope for the best. We take a considered, creative, strategic approach. One that’s as obsessed with performance as it is with your actual business goals. We’re not only an SEO agency. We’re the ones you go to when you want more of a holistic approach.
The ability to not just recommend things for you to do that will improve your rankings, but the team of designers, developers, motion designers and SEO experts that will truly transform your website through a bespoke strategy. Here, we’ll dig into the key pillars of SEO. From on-page tweaks to off-page strategies and everything in between. Let’s get into it.
What Is SEO?
Search Engine Optimisation (SEO) is the process of increasing your brand or website’s visibility on Google and other search engines. In turn, this will help you achieve your business goals – whether that’s getting more leads, more sales, more signups, or whatever your website aims to do.
It’s a long-term marketing strategy. A mix of science, strategy, perseverance and common sense. At its heart, SEO is about helping your ideal customers find you without having to shout above the noise. It’s not about dumping endless blog posts and stuffing in keywords. Instead, SEO is a holistic mix of strategies like technical SEO, local SEO, on-page and off-page SEO tactics.
You’ve probably heard terms like technical SEO, keyword mapping, backlinks, meta descriptions, and site audits. Don’t worry, we’ll break it all down.
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Here’s what goes into SEO:
Technical SEO
Optimises the backend of your site for better user experience and search engine interaction. This includes things like improving site speed, working on your site architecture and ensuring your sitemap is up to date, which are all key ranking factors.
Local SEO
Targets local search queries to enhance visibility in specific geographic areas. If you’re aiming to appear for “SEO Agency Manchester” (like we try to), we’ll focus on making sure you’re found for those local searches.
On-page SEO
Focuses on content optimisation and internal linking for better keyword rankings. This includes creating relevant content that your users will find genuinely interesting, as an effective SEO strategy doesn’t just look at what the machines will like (although we do want to keep Google happy), but creating a brilliant user experience so people will stay on your site longer, and eventually convert.
Off-page SEO
Involves link building and high-quality backlinks to boost domain authority. At Dawn, we never buy links. We help you create quality content as part of your content marketing strategy, that other sites will want to link to. This is what’s known as organic backlinks, rather than the spammy links that a bad SEO agency will buy on your behalf.
| SEO Strategy | Key Components |
|---|---|
| Technical SEO | Site speed, mobile optimisation, schema markup, site structure |
| Local SEO | Google Business Profile optimisation, local keyword targeting |
| On-page SEO | Content optimisation, internal linking |
| Off-page SEO | Backlink profile optimisation, link building |
SEO is about transparency and an integrated approach, because when done right, it can be your business’s most powerful digital ally.
Why is SEO Important?
SEO is important because it drives organic traffic. In other words, it helps people to find your business without you paying for every click, like you’d have to when using Paid Social or Google Ads. These people are usually more ready to buy, more engaged, and more loyal. Plus, good SEO builds credibility. If you’ve got great online visibility and you’re ranking on page one, people trust that you know what you’re doing.
Creating a stunning new website for your brand is only half the battle. You need SEO to ensure it’s visible online. Think of SEO as the thread weaving online visibility into everything you do, from website design to brand naming. It’s not just about stuffing keywords; holistic SEO encompasses content quality, search intent, site speed, user experience, and more. These elements work in harmony to boost your search engine rankings and enhance your digital presence.
Remember, SEO is a long game. As annoying as that may sound, it’s not for the impatient. If you’re only interested in quick wins, PPC might be a better avenue for you to explore. But it’s expensive, and not as sustainable long-term as investing in organic search.
Building a site with SEO in mind is a solid start. But if you want to keep climbing the ranks, the work doesn’t stop there. Staying visible means keeping your site fresh, your content relevant, and your eye on ever-changing search engine algorithms.
So, what should you focus on?
Keywords: Trends shift. Keep an eye on what people are actually searching for, and make sure you’re talking about it.
Technical SEO: Make sure your site loads fast, plays nice with mobile, and doesn’t throw up errors.
Content Refresh: Outdated pages won’t cut it. Revamp regularly with high-quality content to stay relevant.
User Experience: If your site’s a pain to use, people bounce. And search engines notice.
With consistent effort, you’ll not only stay visible, you’ll stay ahead. Showing up in search results isn’t just a bonus. It’s a non-negotiable for long-term brand recognition and business growth.
Dave O'Hearns
How we're different
Why Choose Dawn?
Client-focused SEO strategies
You’ll always know what we’re doing and why. Our work is collaborative and considered, tailored to your priorities and built to make a meaningful impact.
Genuine business growth goals
Traffic is only useful if it leads somewhere. We look beyond rankings to support real growth, whether that’s more leads, better visibility, or stronger market positioning.
Transparent and practical approach
No jargon. No vanity metrics. Just honest advice, clear reporting, and smart solutions that actually move the needle.
Building an SEO Strategy
A good SEO strategy is both proactive and reactive, tackling your business’s specific challenges head-on. Here’s how it’s done: First, our SEO team dive into common issues like low organic traffic, competitors overshadowing your local search rankings, disappointing conversion rates, neglect in keyword visibility due to subpar site structure, and weak content. Recognising these issues is the first step to pulling ahead. Next, strategic planning begins.
Our approach includes:
- Defining SEO objectives aligned with your broader marketing goals.
- Setting clear KPIs so we know exactly what success looks like
- Crafting a bespoke roadmap tailored to your industry and competitive landscape.
- Prioritising sustainable, long-term growth, while seizing quick wins.
| Key Elements | Focus |
|---|---|
| Objectives | Support broad marketing goals |
| Strategy | Individually tailored to your needs |
| KPIs | Measure SEO success |
By understanding your business goals, we work backwards from those end goals to create a path that optimises on-page SEO, technical SEO, local SEO, and more to ensure improved search engine rankings.
On-page SEO
What is on-page SEO?
On-page SEO covers everything people see on your webpages (and a couple of behind the scenes bits people don’t see). This process involves enhancing individual web pages to improve search engine rankings and increase organic traffic. Here’s how we make sure your on-page SEO pulls its weight:
Key Aspects of On-Page SEO
Content Strategy & Keyword Research
We kick things off with keyword research using tools like Ahrefs & Semrush focussing on the search terms your audience is actually using. That insight lets us optimise what’s already there and spot gaps worth filling. It’s not about stuffing keywords. It’s about answering real questions with helpful content that’s genuinely useful.
Metadata and Page Optimisation
Metadata is the behind-the-scenes info like page titles & meta descriptions that helps search engines understand what your page is about. Don’t overlook this technical side! Properly optimising these elements is crucial for improving your search engine rankings and making sure your pages speak to both users and search engines. When done right, it guides search engines to better index your content and helps users quickly find exactly what they’re looking for.
For example, if you’re writing a blog on website design, a non-optimised title might be “Let’s Talk About Web Design”. This title is vague, it’s unlikely to match any keywords people are actually searching for, and it does nothing to entice users to read. A better title would be “How to Design a Website that Converts: 5 Top Tips” This change makes it clearer to users what the page is about while also improving search engine visibility by using keywords people are actively searching for.
Content Creation and Optimisation
Create content that hits hard and resonates. It’s not just about filling space, it needs to be engaging and tackle the big, high-value topics your audience actually cares about. Dive into what people are searching for, then provide thorough, actionable answers and helpful content that solves their problems or sparks interest. The goal is to show up as the go-to resource, making sure your content isn’t just another blog post but a must-read that stands out.
Strong on-page SEO isn’t just about pleasing search engines, it’s about creating a genuinely great user experience for real people. Smart keyword research and a solid content strategy help you speak your audience’s language, not just rank for it.
Metadata and on-page elements like titles and headers should make it easy for users to understand where they are and what they’re getting. And fresh, well-written content in your brand’s tone of voice is your chance to offer real value, whether you’re answering a question, solving a problem, or sparking curiosity. Because good SEO isn’t about tricking the system. It’s about making your site more helpful, more relevant, and more enjoyable to use, for both people and search engines. When you focus on that, rankings and results tend to follow.
Off-page SEO
Off-page SEO refers to the strategies and actions taken, outside of your own website, to increase your organic visibility. Essentially, off-page SEO is about making sure your site doesn’t stand on its own, but rather it is supported and reinforced by other pages and sites across the internet.
Backlinks
There are lots of strategies within off-page SEO, but perhaps the most important is acquiring backlinks. These are links from other sites across the internet, which direct users to your site, usually because the content is relevant and helpful to their users reading about a similar topic.
Good quality backlinks build your site’s credibility beyond the page itself. These links act as upvotes, boosting your authority and helping search engines view your content as worth ranking. It’s not about chasing volume, or buying spammy links from dodgy sites. It’s about securing the right links by building a brilliant content strategy. Keeping your backlink profile strong means monitoring it regularly. This helps you spot and deal with broken or toxic links before they damage your rankings. Analysing competitor backlink strategies can also reveal opportunities, highlighting where they’re gaining ground and where you can go further.
Done right, off-page SEO strengthens your reputation, grows your visibility, and gives your site the authority to climb. In the world of Search Engine Optimisation, off-page SEO lays a strong foundation for improving your site’s visibility and reaching your business goals. But make sure you have a partner that will do it in an ethical way, or you’re shooting yourself in the foot.
| Off-page SEO Element | Purpose |
|---|---|
| Ethical Backlink Acquisition | Builds Authority and Trust |
| Backlink Monitoring | Prevents issues and maintains quality |
| Competitor Backlink Analysis | Finds opportunities for SEO Growth |
Technical SEO
Technical SEO focuses on optimising the behind-the-scenes elements of your site to ensure it’s search engine-friendly and provides a seamless user experience.
This includes improving site speed, ensuring mobile responsiveness, optimising crawlability, fixing broken links, and maintaining secure connections. The goal is to make sure search engines can easily find, index, and rank your content, while also ensuring that users have a smooth, fast experience on your site.
Fixing Essentials
Before we get into the clever stuff, we make sure the basics are sorted. Broken links, duplicate content, and indexing issues might seem small, but they quietly chip away at your site’s health. Search engines notice this stuff – they’re ranking factors that need to be addressed. At Dawn, we audit your site to flag anything that could be holding you back. That means fixing broken internal and external links, resolving duplicate pages that confuse search engines, and ensuring all your key content is indexed properly. It’s a bit like clearing the weeds before planting anything new. Without this, even the best content might never reach your audience.
Site Speed & Core Web Vitals
It might sound a bit technical, but don’t worry—we’re going to break it down in simple terms, just like we do with all aspects of SEO. Google’s Core Web Vitals are a set of three important performance metrics that measure the quality of your website’s user experience. These metrics focus on how quickly your page loads, how interactive it is, and how stable it remains while loading.
The three Core Web Vitals are:
Largest Contentful Paint (LCP): This measures how long it takes for the largest piece of content (like an image or a big block of text) on your page to load. A fast LCP means your content appears quickly, creating a better experience for your users.
First Input Delay (FID): This measures how quickly your site responds when a user first interacts with it (like clicking a link or a button). A short delay ensures that the user can quickly engage with your site, which is crucial for a smooth browsing experience.
Cumulative Layout Shift (CLS): This measures how much your page layout shifts while it’s loading. If content moves around unexpectedly (like text or buttons jumping after the page loads), it creates frustration for users. A low CLS means your page is stable, making it easier for users to read and navigate.
At Dawn, when we look at your technical SEO, optimising these Core Web Vitals is a priority. We focus on getting these metrics to where they need to be to ensure your site delivers an excellent user experience while improving your search rankings. Without these optimisations, you risk losing visibility and frustrating your visitors.
Crawl Budget Management
Search engines don’t have unlimited time for your site. They allocate a specific crawl budget, which is the number of pages they’ll explore in a given period. If your site’s clogged with irrelevant URLs, redirects, or junk pages, that budget gets wasted.
We look at your log files (basically a record of who’s visiting what and when) to understand how search engines are navigating your site. Then we optimise the paths they take (cutting out dead ends and highlighting your most valuable pages) so their time is spent where it matters. This means faster indexing and better visibility for the pages you actually want to rank.
Schema Markup
This is one of those things that works behind the scenes but makes a big difference. Schema markup (aka structured data) is code that tells search engines what your content actually is, like whether something’s a product, a blog post, a review, or an event.
Implementing schema means your content can show up in richer formats on search results pages, like FAQs, star ratings, event listings, or sitelinks. We add schema where it counts to boost your visibility, click-through rate, and help search engines understand the context of your content better. It’s like adding labels to everything on your site to help the crawlers understand what’s what.
Mobile-First Optimisation
More than 72% of Google’s visitors come from mobile devices, so it makes sense that Google switched to mobile-first indexing years ago. This means it looks at your mobile site first, not your desktop version. And since most of your users are probably on their phones, this isn’t just about rankings, it’s about actual usability.
We make sure your mobile experience is spot on: fast load times, responsive layouts, and no awkward buttons or broken sections. Whether it’s making sure text is easy to read or spacing out buttons so they’re actually tappable, we’re not designing for ideal scenarios. We’re designing for thumbs, dodgy signals, and short attention spans. And because we’ve got in-house design resource alongside our in-house seo team, we don’t just shrink your desktop site and call it a day. We rethink the design specifically for mobile. That means layouts that make sense on smaller screens, visual hierarchy that still feels intentional, and user journeys that actually work in a scroll-and-swipe world. Good SEO starts with good UX, and mobile is where it matters most.
Technical SEO isn’t just about ticking boxes or chasing algorithm updates, it’s about making your site fundamentally stronger. When we dive into this stuff, we’re making sure your site can be found, understood, and loved by both search engines and real people.
| Task | Action |
|---|---|
| Site Speed | Optimise images and remove slow scripts |
| Broken Links | Use tools to find and fix them |
| Duplicate Content | Consolidate pages |
| Indexing Issues | Check in Google Search Console |
| Schema Markup | Use JSON-LD format |
| Mobile Optimisation | Ensure responsive design |
Local SEO
When you’re looking to boost your business locally, it’s all about getting noticed by the people near you. It’s not just about broad keywords — it’s about speaking directly to the community you’re part of.
Let’s say you run a doughnut shop in Manchester. Instead of simply targeting general terms like “buy doughnuts,” you’ll want to focus on location-specific keywords like “doughnuts in Manchester” or “best doughnuts near me.” You can also create content that connects with local intent, like researching and creating a blog on Manchester’s favourite donut fillings. By targeting these local searches, you make sure your doughnuts show up when people in your area are craving something sweet.
For service businesses, like Dawn, local search is even more critical. Around 1.5k people per month search for “SEO Manchester” or “SEO Agency Manchester”y. By optimising your website for these local terms and collecting reviews from satisfied customers, your business will rise up the search results. A strong presence in local directories and a well-optimised Google Business Profile also ensures you’re visible when people are actively looking for services near them. Combined with positive reviews, it shows you’re trusted by the local community and ready to help.
By tapping into local SEO, you can make sure that when someone nearby needs your products or services, you’re the first name they see.
We’ll optimise:
- Your Google Business Profile
- Local citations
- Content that targets local search intent
- NAP consistency (Name, Address, Phone Number)
- Reviews and reputation
Conversion Rate Optimisation (CRO)
Traffic to your site is great, but it’s conversions that matter. CRO is about ensuring that once visitors land on your website, they’re taking action, whether that’s making a purchase, filling out a contact form, or signing up for your newsletter. By fixing pain points, streamlining user journeys, and guiding visitors through smart internal linking, we ensure your site delivers real, measurable results.
Here’s how we turn SEO traffic into actual business growth:
Identifying Pain Points
Before we can optimise, we need to understand where the friction is. We start by analysing user behaviour to pinpoint what’s preventing visitors from converting. Is it a confusing navigation? Slow load times? A complicated checkout process? By identifying these pain points, we can make sure the journey is smoother, reducing the chances of potential customers bouncing off.
Optimising Journeys
Once we know where the issues lie, we optimise the user journey. This means tweaking layouts, adjusting calls-to-action (CTAs), and improving content flow. For example, if visitors are getting lost on the way to the checkout, we may simplify the path, reduce unnecessary steps, or make the “buy now” button more prominent. Our goal is to keep the user moving towards taking action, removing distractions along the way.
Using Internal Linking Strategically
Internal links are powerful tools that help guide users toward key pages or actions. By mapping out conversion paths and strategically placing internal links (such as in blog posts, product pages, or landing pages), we can direct users to important sections of your site without being too pushy. Whether it’s leading them to a service page, blog post, or checkout, we make sure that each link serves a purpose and keeps them moving through the funnel.
SEO & Branding
We’re a bit different in that our SEO team works alongside our brand, digital and motion teams too. When you work with our SEO team, you also have access to web designers, developers, branding strategists, graphic designers and motion designers. This means that when the SEO team suggests improvements, you can get things implemented quickly rather than waiting around.
Why SEO Matters for Branding:
- Enhances Brand Visibility: SEO puts your brand into the spotlight. By appearing for relevant search terms and getting high-quality backlinks, your brand benefits from better search engine rankings.
- Consistent Storytelling: SEO isn’t just about rankings, it’s about telling your brand’s story clearly and consistently across every page. Whether it’s through your website content or videos, keeping your message aligned helps build trust, improves user experience, and ultimately leads to more conversions.
- Boosts Authority and Trust: A robust backlink profile and domain authority highlight brand credibility, making it easier for potential customers to choose you.
| Aspect | Role in SEO & Branding |
|---|---|
| Web design | Optimises user journey and internal linking |
| Motion + Video Content | Elevates engagement and search rankings |
| Design Team | Ensures cohesive brand aesthetics |
FAQs? We've got the answers
How can an SEO audit help my business?
An audit is our way of lifting the hood on your site and seeing what’s really going on.
We’ll find out:
- Why you’re not ranking
- What technical issues are holding you back
- Where you’re missing opportunities
- How your competitors are beating you
Then we turn that insight into action. No meaningless scores and jargon you don’t understand, no enormous PDFs with useless information, just insights on the things you’d need to work on if you had an ongoing partnership with us. When you start working with us, you’ll get a top-level report highlighting immediate action points, and proof that SEO will be a good move for getting you to where you want to be, and meeting your business goals. Sign up for a 12-month plan, and we’ll dive even deeper, creating an extensive audit that compares your website to your competitors. This audit will be what we use to help develop your 12-month roadmap, so you always know what we’re working on and why. If you’d rather get the extensive audit as a standalone piece, you can do that too.
Why is my website not ranking on Google?
Usually, the reasons sites don’t rank boil down to a few key technical SEO elements. First, check if your site is indexed by Google. If you go to the URL inspection Tool in Google Search Console, you’ll see whether specific pages are indexed or not. It might be something as simple as a toggle switch in the back-end that you’ve not realised is telling Google not to index that page.
Next, consider your site’s keyword strategy. If your search terms don’t align with what people are actually searching for, you’ll struggle to appear in organic search results. Using a tool like AnswerThePublic can help you with the phrases people are searching for in your topic areas.
It’s not all about keywords, though; domain authority plays a huge role too. If competing sites have a stronger backlink profile, it might be about reassessing your link building efforts. By resolving these areas, your search rankings could really improve.
What are the best SEO tools?
- Ahrefs: Our go-to tool for SEO. It provides in-depth analysis for backlinks, keyword research, and competitor insights. It’s similar to SEMrush, they’re pretty interchangeable as they do similar things.
- SEMrush: A close contender to Ahrefs, this tool is excellent for comprehensive SEO audits, keyword tracking, and competitive research.
- Google Analytics: While not solely an SEO tool, Google Analytics, or GA4, is key to understanding how people find and interact with your site.
- Google Search Console: A must-have for tracking how your site’s performing on Google. It gives you all the info you need on search queries, clicks, impressions, and overall organic performance, which are all key for fine-tuning your on-page SEO strategy.
- Google My Business: Crucial for local SEO. It helps make sure your business pops up in local searches and on Google Maps, so you’re there when nearby users are looking for what you offer.
- Screaming Frog: A great tool for technical SEO audits, helping you identify issues like broken links, missing tags, or duplicate content that can impact your site’s SEO health. There are also lesser-known tools within Screaming Frog like N-grams which helps you find where certain words and phrases appear on your site, making it easier to add in internal links and avoid orphan pages.
- Moz: A solid choice for keyword tracking, link-building insights, and domain authority metrics. It’s a useful tool for monitoring your SEO progress and identifying opportunities for growth.
- Ubersuggest: Great for keyword research, content ideas, and tracking SEO performance. It’s an affordable alternative for smaller businesses looking to dive into SEO without breaking the bank. It’s cofounded by Neil Patel, who is the co-founder of NP Digital, Crazy Egg, and Answer The Public, and is an all-round lovely guy, too.
- Yoast SEO: A must-have plugin for WordPress sites, helping with on-page SEO, optimising content, and ensuring your website is fully search-engine friendly.
- Answer The Public: Helps you discover the questions people are asking about specific topics. This can guide your content strategy and help you target long-tail keywords.
- Frase: Great for content research and optimisation, Frase helps you create SEO-friendly content that’s on point with user intent, making it easier to rank for competitive keywords and keep up with evolving trends.
With these tools, your approach to SEO isn’t just reactive, it’s strategic, data-driven, and keeps you ahead in the competitive digital landscape.
How long does SEO take to work?
In general, it usually takes between 3-6 months for you to start seeing results from SEO work, and up to 12 months to start reaping the full rewards. However, this isn’t a hard-and-fast rule, instead, it depends on a number of factors, including:
- Site Build Quality: A site that is already well-built will require less foundational work than one that is a little worse-for-wear. Meaning you can get to the real actionable changes quicker.
- Site Age: A long-established site will, in most cases, have more perceived authoritativeness through existing backlinks and off-page SEO than a new site. Making it easier and quicker to rise through the ranks.
- Industry Competition: Some industries are much more competitive than others when it comes to SERP rankings. Pages targeting less competitive keywords will find it easier to see results than those fighting against giants.
How much time should I spend on SEO?
We could easily say “it depends” here, because, well, it does. But that’s not helpful for anyone. But it does depend on how many days you’re paying for in any given month. If for example you’re paying for (or doing yourself with an in-house team) 3 days a month of SEO work, you’re not going to see results as quickly as someone doing 7 days a month. But that’s obvious.
We tend to say, if you’re doing 3 days a month, the first couple of months will be focussed on creating the roadmap, fixing the quick wins, doing an extensive audit and setting up for the next few months. By around month 6, you’ll know exactly what we’re going to work on to get you closer to meeting your business goals, and depending on Google’s algorithm changes and any core updates, you’re hopefully going to be seeing improvements. By months 12-18, if you’ve been receptive to things like new service page additions, you’ve worked on your content strategy and improved your UX, you should start to see rankings improve and goals being met.
How much does SEO cost?
It depends on how many days you choose per month to work on SEO. When working with Dawn, you can choose a package to suit your needs and budget.
Each of our packages include:
✔️ Monthly technical SEO maintenance & improvements
✔️ Ongoing keyword research & content strategy
✔️ High-quality, earned link-building
✔️ Performance tracking & monthly reporting
✔️ Dedicated SEO specialist for ongoing strategy execution
Choose a package to suit you:
Light Package: £1,500 per month (2 studio days)
Bright Package: £3,000 per month (4 studio days)
Brighter Package: £4,500 per month (6 studio days)
For best results, we recommend the brighter package, at least for your first 12 months to get the ball rolling. You can upgrade at any time.
What are Keywords in SEO?
Keywords are what people type into search engines when they’re looking for something. In SEO, these words help search engines match your content with what users want to find. If you’re searching for “wheelbarrow” because you want to buy one, that’s a keyword, and a company like a garden centre might focus on this and similar keywords for their garden equipment range. Picking the right keywords isn’t just about choosing the most popular ones, it’s about finding words that connect with your audience and help drive the right traffic to your site. When done right, keywords bring in the right people and help turn visitors into customers.
What are backlinks in SEO?
Backlinks are links from one website to another and are a crucial part of off page SEO, acting as votes of confidence in the eyes of search engines. High-quality backlinks from reputable sites can boost your domain authority and boost your rankings. Building a solid backlink profile requires engaging in strategic link building by forming partnerships and creating shareable content. However, not all backlinks are good; low-quality or spammy links can harm your SEO efforts. You don’t want to work with an SEO agency that buys backlinks from bad sites just to be able to report they’ve built more backlinks. Monitoring and cleaning your backlink profile is crucial to maintaining a positive impact.
Is SEO dead?
SEO is not ‘dead’. When people say that, they’re usually referencing the fact that the world is changing, and it’s important to diversify away from just optimising for Google Search and look at a wide range of platforms. With the rise of people searching for things on TikTok, certain companies should definitely focus in on content strategies that include these social-first platforms, but as of 2024, Google still dominates with a 89.74% share of the global search engine market (source), but for Gen Z, the tides are shifting. 67% say they use Instagram to search. TikTok is the second choice: 62% of the 18 to 24 demographic search there, while Google is in third at 61% (source). Over half of Gen Z (51%) prefer TikTok to Google (source). Digital Marketing has so many branches, and SEO is ever-evolving. But it’s definitely not dead.
Do I need SEO or PPC?
It’s not really an and/or question, both could be integrated into your digital marketing strategy. PPC gives you immediate visibility with targeted ads, good for quick wins and specific campaigns. An integrated approach often works best, using SEO for steady organic growth while using PPC for immediate, impactful boosts in brand visibility and conversions.
What is Crawling in SEO?
Crawling is how search engines find your content. Their bots (aka crawlers) move through your site’s links and content figuring out what’s there and what’s new. If they can’t crawl it, they can’t rank it. Simple as that.
We make sure your site’s structure is clean, links work properly, and there’s nothing getting in the way. Because if Google’s bots get lost, so do your chances of showing up in search results.
What is the difference between SEO and SEM?
SEO is Search Engine Optimisation, earning your place on search engines — think improving content, fixing technical issues, building backlinks, and tightening up on-page SEO.
SEM is Search Engine Marketing, and includes paid advertising like PPC too. When people talk about SEM in a broad sense, they’re usually referring to search engine ads, but the concept can extend to paid social media advertising, especially as social platforms become more search-driven.
Maybe SEM is currently a bit of an outdated phrase if it doesn’t see certain socials such as TikTok as a search engine as well as a social media platform? Time will tell as the definition evolves.
Is SEO worth investing in?
Of course we’re going to say yes, otherwise we wouldn’t have brought the service in-house. There’s no point going through the effort of creating a new brand and a shiny new website to go along with it, if nobody can find it online.
Ready to turn your SEO dreams into reality?
Who we work with
