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TV commercial production


TV commercial production involves every part of the creation of tv ads, from concept to filming to distribution. This process looks different for every brand, which is why it’s important to work with a production agency who understands what’s required and can meet objectives in the confines of a short commercial format.

From creative concepts to scriptwriting, filming or animation to post-production, Dawn Creative can help with all aspects of TV ad production.

What does a TV advertising agency do?

In a nutshell, we manage the entire process of creating a TV commercial from concept to delivery, working with trusted partners to deliver an effective, high quality ad.

TV commercial production starts with concept development – a collaborative approach to hit on an idea that represents the brand and its objectives, but also resonates with the target audience.

Production includes scriptwriting, storyboarding, casting, filming and post-production. There’s also a fair bit of clearance work to do to ensure the ad is cleared for distribution, including obtaining relevant licences, permissions and documentation. That’s why it’s really crucial to work with an agency who knows what needs to be done and when so there aren’t any last-minute surprises!

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TV ad scriptwriting

There’s a lot to think about when it comes to crafting the dialogue, narration and messaging for a tv ad, and it requires a specialised copywriting skill set.

Of course, the script needs to align with the objective of the ad, its audience and the brand’s values. Being a brand-led agency, when it comes to crafting the story and structuring the script, we make sure we consider things like the pace of the voiceover, whether certain words convey the tone of voice of the brand, etc. After all, an advert is just another way of a brand communicating a message. It’s got to align with all of the brand assets.

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Who we work with

Caroline Hazard

Marketing Manager Adidas
We really thank you for everything. Everyone loved the content you produced for our global event - it's also being used as a sell-in tool internally so it will be really helpful to the sales team. Our VP of Marketing was really impressed so let’s keep up the great work.

Emma Casson

Head of Product Marketing Apadmi
I just wanted to drop you all a note to say how delighted I am with the showreel!! It's absolutely brilliant! Thank you so much for all of your hard work and for pulling it all together so quickly. The pitch also went really well and I'm sure the video will have played a part in that.

Neil Richardson

Head of Business Development and Strategy Rick Shiels Media
Dawn Creative surpassed our expectations with their creativity and originality. They took the time to understand our company values, mission, and target audience, and developed a brand identity that truly resonates with our core beliefs. The innovative concepts, thoughtful designs, and attention to detail were evident in every aspect of the brand development process.

Jennifer Bailey

CEO Calla Shoes
The feedback we've had [on the rebrand] has been incredible - the new look and feel together with the launch of our new improved range has dramatically increased revenue this year already!

Emma Parven

Senior Digital Marketing Manager Zen Internet
We wanted a complete web refresh with additional functionality with a planned live date within 6 weeks. I had just started working with Dawn (have worked with multiple agencies) and was sceptical at to whether they'd hit the deadline but they absolutely did. Was very impressed with the service, speed and delivery. Great job!

Andy Atkinson

Marketing Director Mutual Vision
We worked with Dawn to completely overhaul our company messaging, branding and website and we couldn’t be happier with the result! The people at Dawn led us through the process from start to finish and worked in a very collaborative way which made the project a real joy. We look forward to working with you on future projects.

Sonya Carassik Ratty

Strategy & Partnerships Manager Disabled Living
The Dawn team really took the time to understand the organisation during our rebrand process, and brought imagination and real creativity to it. Communication was clear throughout. We're absolutely delighted with the result.

Don't just take our word for it

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0161 711 0910


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73a Hulme Hall Road,
Cheadle Hulme, Stockport,
Greater Manchester,

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