Brand management
Brand management is taking creative control of every branded asset, ensuring and maintaining consistency across everything the brand does.
Why is brand management important?
Managing a brand is an important job. It not only keeps a brand recognisable, but maintains a consistent tone of voice, stays in line with the brand’s position in the market, and keeps the brand’s personality aligned with what is set out in the brand guidelines.
Over time, a brand can degrade, and all the work you’ve put into creating a fantastic brand goes to waste. We truly believe that marketing teams should do marketing and design teams should design, so everything created for the brand looks professional and consistent.
Principles of brand management
Things to consider when managing a brand:
- All elements across your visual identity, such as branded documents, presentations, display ads, printed items… anywhere your brand is seen by others.
- Your messaging: The words you choose to use, the micro-copy across emails, footers, auto-replies, the words you use on your company voicemail, your out-of-office wording…it is all a big part of your brand and needs to be thought through and constantly managed.
- The website: A very important one, because as they say, it’s your most important sales tool. Making sure it’s not only managed in terms of design but constantly updated, the latest plugins are kept on top of, and nothing slips. Having someone there to manage the site is crucial.
- Social media assets: As you know, your socials are an extension of your brand, and often not paid close enough attention to. In a world where we have to produce social assets faster than ever, it’s important you have a team, whether that’s in-house or an outsourced brand management partner (such as us at Dawn) to create things for you on the fly. You’ll stay on-brand, it will keep you looking professional, and you’ll retain that brand loyalty and recognition you worked so hard to achieve. With great brand management, you should even increase it over time. People appreciate consistency, whether that’s through design, ways of working, messaging or otherwise. It allows them to connect better to the brand, and build trust, as consistent branding often implies consistent levels of service.
Take the weight off your marketing team, speak to us about managing your brand.
Want to talk Brand Management?
Brand Management Agency
At Dawn, we manage all kinds of brands, and help them keep everything on-brand, 100 percent of the time.
You have direct access to the team, so you can stay in constant contact, and request new assets, whatever they may be, whenever they come up.
It’s like having an in-house team of designers, developers, motion specialists and brand strategists, but paying a fraction of the price.
Get in touch today to see how we could help you manage your brand better.
Who is responsible for brand management?
A marketing manager or director sometimes takes on the role of brand manager. That’s if there isn’t a specific head of brand or similar.
More often, the marketing team works alongside a team of creatives to ensure all output is on-brand and consistent.
Get in touch to see how Dawn could take the pressure off and manage your brand for you.
Services:
Joanna Pawlowicz
Services:
Neil Richardson
Emma Parven
Services:
Sonya Carassik Ratty
Don't just take our word for it
Who we work with
Brand,
Digital
& Motion
We believe every brand is a sleeping giant just waiting to be awoken. To rise up and show the world what it's made of. It's our job to chip away at the stone and realise its potential.
You need a website that does it all. That inspires and informs, builds confidence and trust. That enhances experiences and turns casual browsers into lifetime customers.
How your brand moves says things words can’t. Every movement either raises hairs or raises eyebrows. Delights or deters. It's important to make every movement count.
