Building a strong brand with Total Fitness’ Kerry Curtis

In this podcast episode, we speak to Kerry Curtis, Director of Brand Development at Total Fitness about building a ‘strong’ brand.

Kerry shares how Total Fitness shifted from traditional marketing to a holistic, brand-focused approach that touches every part of the business. Learn how Total Fitness incorporates its brand strategy in everything, from board decisions to the gym floor, including their recent venture into a women’s gym. It’s not just about logos and slogans; it’s about infusing genuine values into the core of a fitness empire.

Listen below!