The User Engagement Framework: A Holistic Approach
Our approach to assessing and improving user experience isn’t looking down a list. The way we do it is circular, because we know that improving your site is a never-ending journey, with no set start or end point. This framework measures the quality and impact of users engagement with the ‘thing’ they’re engaging with. So, here, we’ll go through everything that we know. We’ll explore how to conduct your very own UX evaluation. And if at the end of this you want someone to do it for you, you know where we’re at.
So, we use a circular framework, and emphasise that the UX journey is an ongoing process. This framework comprises four critical pillars: usability, trust, emotion, and action.
Usability: The Foundation of UX Design
We love a metaphor here at Dawn. Makes things more interesting. So. Think of your website as a well-paved road, and your users as travellers. Just as travellers need clear, obstacle-free paths, users need a smooth digital journey. Usability, often at the heart of UX design, focuses on making your website as user-friendly as possible, removing any roadblocks that might get in the way for your users, ensuring their journey is seamless.
One vital aspect of usability is crafting a clear and concise product overview.
Your website’s title and the first line of copy should provide a short, easy-to-understand summary of your product, acting as road signs guiding users on their journey. In a recent UX review we did for a global client, we started here, advising them that the headline needed to get to the point. It’s the same on landing pages. Get to what you’re trying to say, as soon as you can. There’s nothing worse than potential customers thinking “what is it these guys do?”.