We’ve been chosen to lead a complete rebrand for Strategic Growth for Enterprise (SGFE). This project marks a huge milestone for SGFE, as it’s their first full branding exercise in seven years, and we’re excited to help them evolve their identity to better reflect their business today.
About SGFE
SGFE, founded in 2017 by Nic Rixon and Julian Oldfield, has a proven track record of helping businesses unlock their full potential through coaching and consultation. With decades of industry experience, they’ve consistently delivered growth and success for their clients. This year, SGFE has introduced a range of new offerings, including intellectual property, diagnostics, clubs, schools, and programs, all aimed at challenging traditional business thinking. Their updated approach is designed to drive sustainable growth and create clear paths for business success—and now, they’re ready to match their brand to this exciting evolution.
The project
Our work with SGFE will cover every aspect of their rebranding, including their name, logo, visuals, values, and strategy. From there, we’ll support implementation across all their assets, culminating in the launch of a brand-new website. The goal? To create a cohesive, future-proof brand that aligns with SGFE’s product architecture and values while showcasing the outstanding customer experience they deliver.
David O’Hearns, founder and Managing Director of Dawn, said:
“It’s always great to be presented with an opportunity to pitch for a new brand development project and then go on to win it.“We work with B2B businesses a lot, to help them define who they are and help future-proof their brand, ensuring consistency and improvement. With the SGFE project – which will allow us to not only support rebranding, but follow on to implementation across brand assets and website – we have a great opportunity to get our teeth stuck into something satisfying. We’re all really excited about the chance to do great things for this client.”
Kate Anderson, CEO of SGFE, added:
“From our very first meeting, Dave has really taken the time to understand us. He clearly has a wealth of expertise and has been generous with his advice – this approach very much mirrors our own and makes Dawn a natural fit for SGFE.“We feel that Dawn really get us and are very excited to see what they produce – we’re looking forward to a brand look and feel that truly reflects who the SGFE team are and what we offer.”
We’re excited to get started and can’t wait to share updates as this project progresses!
