Why is UI important?

User Interface (UI) design is much more than just making things look good on a screen. It’s about creating a seamless and engaging experience for users while reflecting the essence of a brand. Let’s dive into why UI is crucial.


Consistency in UI design means creating a cohesive experience across all touch points across the brand. This isn’t about taking shortcuts with default options from a website builder. It’s about making sure that every element, from the smallest icon to the largest banner, fits together seamlessly. When a website or app feels consistent, it becomes more trustworthy and easier to navigate. Users know what to expect, and this predictability can significantly enhance their overall experience.


A good UI is an inclusive UI. This means ensuring that everyone, regardless of their abilities, can use your digital product. One key aspect of this is colour contrast. If text doesn’t stand out against its background, it becomes hard to read, particularly for those with visual impairments. Following the Web Content Accessibility Guidelines (WCAG) helps make sure your design is accessible. High contrast, readable fonts, and intuitive navigation are essential parts of making a website usable for everyone.


At the end of the day, a website often has a goal—whether it’s to get someone to sign up for a newsletter, make a purchase, or fill out a form. Good UI design makes these call-to-actions (CTAs) clear and easy to find. This might mean using contrasting colours for buttons, strategically placing directional cues, or simplifying the steps needed to complete an action. Effective UI design guides the user toward these goals without them feeling pushed or overwhelmed.

User Experience

UI is directly linked to user experience (UX). A well-designed interface makes a user’s journey through a website or app intuitive and enjoyable. Think about the layout of a webpage: if everything is where you expect it to be, you can find what you need without frustration. Good UI anticipates the user’s needs and arranges information and interactive elements in a way that makes sense.


UI design is a vital component of any digital product. It’s the bridge between users and a brand, ensuring that interactions are not only visually pleasing but also functional and inclusive. By focusing on branding, accessibility, consistency, user experience, and conversion, good UI design can make a significant difference in how a brand is perceived and how users interact with it.