Bede
Deliverables
Wake-up
Bede had enjoyed recent success with their platform taken on by global gaming brands as far reaching as Canada. It was only when they’d seen a brand we’d created for another of our clients that they reached out to see what more we could do for them. Bede already had some established brand elements, but overtime, some parts had become muddied internally and to clients and prospects. With a new brand architecture, product re-naming and identity refresh we aimed to put them ahead of the game.
Rise
We looked closely at what Bede allowed people to do. It was the ability to play. To have fun. To feel excited. We took a core concept of ‘heart and determination’ forward which allowed us to explore pulses and the beauty within each.
Rise
We created code for ‘the waves’ which allowed us to produce unique patterns for the individual name of each team member.
Rise
A clean and simple typeface was selected to suit the visual identity and this was enhanced with a waved display font that complimented the overall concept.
Rise
A full review of the product structure and iconography was delivered to make the offer more simple to all stakeholders.
Rise
Detailed digital brand guidelines were created and shared with everyone, so that people knew exactly what the refreshed brand stood for and ensured consistency going forward.
Outshine
We also worked closely with their sales teams to educate them on the new brand and product architecture, while implementing consistent pitch documents for them to follow and help maximise sales potential. Bede have since recorded a record year, with monthly players across its platform up by more than 15% and stakes rising to a massive £3.7 billion. Bede have also triumphed at the Gaming Awards and Women in Gaming & Diversity Awards, winning best place to work in both ceremonies during 2019.
