Branding and Website
- Brand Personality
- Brand Identity Design
- Brand Values
- Brand Purpose
- Brand Positioning
We worked with H1VE brand development to understand what they were aiming to achieve and helped them to articulate their brand purpose, vision, mission and values. This provided a firm foundation for the creative work to begin. H1VE’s vision for its new gym concept is to create a welcoming and inclusive environment where people can develop a sense of community spirit and togetherness. With classes delivered using the very latest MYZONE technology, we set out to build a brand and create an identity that would help express their modern, progressive and dynamic approach to fitness.
H1VE is about harnessing the benefits of working together to help individuals achieve their own personal goals whatever their shape, size or fitness level. With this in mind we created a visual identity based around bonds which gave us a rich and varied platform to work from.
We used a vibrant colour palette of hot pinks and reds, fresh blues and a sunshine yellow. We introduced 3D renders of chemical bonds alongside a simplified flat pattern to weave through and interact with copy and imagery.
Copy was devised to strengthen the brands positivity and play on their philosophy of making every member of their community feel valued as number ‘1’.
We designed and built a website and produced social media assets. Reflecting the company’s brand values, the website needed to be welcoming and approachable. Visitors to the site will learn all about HIVE’s state-of-the art gym facilities and will be able to choose from over 25 energising fitness classes. Social media platforms Instagram and Facebook were also pushed to be central to HIVE’s marketing to galvanise its member community.
Laura Mylotte, Head of Marketing for H1VE said: “Working with Dave and team at Dawn Creative is easy and simple, they’re always at the end of the phone. They are forward thinking; their response times are fantastic and working to really tight deadlines they produce excellent quality work.”