Swiis

Rebrand and Website

Services

  • Brand Personality
  • Brand Identity Design
  • Brand Values
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Brand Strategy
  • Online Presence
  • Digital Branding
  • UX/UI Design
  • Website Development
  • Website Design

Summary

We were appointed to transform the brand and website for Swiis Foster Care, who’d been changing lives and futures for over 20 years, but needed to feel more like they behaved. The dull, tired brand they had no longer served a purpose and a new, fresh visual identity was ready to be born and grow.

We refreshed the logo making sure that it had a soft, approachable feel and subtly celebrated two people stood side-by-side to provide a sense of unity. This was backed up by a suite of graphical characters that could be used to depict various family types and sizes.

We developed a large set of bespoke photography and illustrations to celebrate the diversity and demographics of everyone involved and supported by the brand.

To help with budgets we took a different approach to model casting for their photography and used our own friends and families to create different scenes and celebrate diversity. Using our own family meant that we could capture images that would feel naturally uplifting.

We developed a brand book which went beyond a set of guidelines for how to use the brand – it was a book to celebrate the people. The people at Swiis, the foster parents and most importantly the children and teenagers whose lives are changed for the better.