Hilight
01
Wake-up
Hilight is a remote assessment tool, making inspections, audits, and evaluations faster and more efficient for organisations in health, social care, and accessibility.
We worked with longtime partner and charity organisation Disabled Living to craft an explainer video to clearly communicate how the software works, its benefits, and how users interact with it, making the experience as intuitive and dynamic as possible.
02
Rise
After a series of workshops to hone their strategy, we created a visual identity integrating motion driven thinking from the start. Once finalised we began the process of creating the explainer video, storyboarding style frames which aligned to the personality and tone within the brand guidelines.
Using style frames from the approved storyboard, we animated initial snippets to share with the client. This approach allowed Hilight to see the video take shape, feedback with suggestions, and stay closely involved throughout the creative process.
03
Shine
The explainer video provided a clear narrative of Hilight’s capabilities, injecting personality through engaging motion that also highlighted the key benefits of the technology. Every frame communicated the tool’s value, reflecting Hilight’s high standards of service and care.
Disabled Living were thrilled with the results, and as the product is launched, the video provides an excellent promotional and functional tool to drive engagement.
