Writing a website brief can be a difficult task, especially if you have no idea where to start. Luckily, we have a team of web developers that have been receiving web briefs back for years. Naturally, they know what makes a good one and what makes a bad one.
How do you write a website brief?
The main things to include are as follows:
- Your current website
What do you think is wrong with it currently? What are your pain points?
- The future
What do you envision for the future? What would a perfect new website be like?
- Your budget
How much do you want to spend? (Don’t miss this part out)
- Your brand
Are you happy with your current brand or do you need to revisit your branding and positioning?
- Your competition
What do your competitors look and feel like? Is there a brand you particularly admire? Why?
Section one: Your current website
Start with your pain points. Why do you need a new website? What do you really dislike about your current site? The best solutions come from frustrations.
Questions such as “What type of website do you currently have” should be answered. For this question, the two main answers are either a brochure or an e-commerce site. If you’re selling through the website, it’s the latter.
How many blog articles do you have? What types of call to actions/data capture methods do you have on your site? Answering these questions will save the developer having to flick through your site for too long trying to figure it out. That way, no one misses anything.
What is the current performance? Use GTMetrix to find out how your site is performing. This is useful for you, too, so you can compare before and after.
Section two: The future
You need to tell the web developers what you envision for the future.
What will your future site have that your current site doesn’t?
How do you want to be contacted through the website? Including this information
in your website brief will inform the calls-to-action the agency will include on your site.
Do you have all your brand identity assets? What is your plan for photography and video? Do you have everything already, or do you need the agency to source the new content? What level of animation do you need on the new site? And are there any technical requirements such as a pension calculator?
All of this will affect the quote, so you need to go into as much detail as possible. Start with getting as much of this into a written brief as you can, and then make sure you explain anything to your developers over a video call, when it needs more clarification.