Adapt & Live
Deliverables
Introduction
Adapt and Live focus on simplifying life for, and providing guidance to, individuals in need of specialised care and those who support them. At Dawn, we’ve had the pleasure of rebranding other brands under the Disabed Living umbrella such as Hilight, Kidz 2 Adultz, and Bladder and Bowel, so it was only natural to extend our expertise to Adapt and Live.
We carried out the full project from beginning to end, from the initial brand strategy work through to the brand design and supporting motion elements, rounding it off with the digital design and bespoke build of the website.
Rise
During our collaborative sessions, the stakeholders at Adapt and Live detailed their core mission: transforming lives by tailoring solutions to each person’s unique circumstances. Whether it’s providing guidance, sourcing specialised equipment, or offering training, their goal remains the same: finding a way forward, and getting people to where they need to be.
The name Adapt and Live highlights the fact that every single person that walks through the door or gets in touch is on their own individual path. Not one journey is the same as someone else’s, and the solutions they provide reflect that. To visually represent that, we used unique line shapes, all finishing at an end point, whatever that may be. To support this concept, the visual identity comprised various abstract shapes in our design. Each shape, like the paths, is unique and embodies the tailored solutions offered by Adapt and Live.
Rise
Following the rebrand, we created a brand new website. With their vision still taking shape, we outlined the projected structure of the site, identifying the key components, and defining the content strategy. Drawing insights from competitor research and industry best practices, we crafted a website that resonates with their target audience.
Once the plan was approved, we provided recommendations for content creation, allowing Adapt and Live to showcase their expertise and services in the best way possible. Now, with a bespoke website in place, Adapt and Live can make a meaningful impact online, solidifying their position as industry leaders and making their services more accessible to those in need.
