We tackled a number of technical website challenges, with 2 sites required across the UK and US users, each with their own admin area. To achieve this, we utilised WordPress multi-site and ensured that SEO wasn’t compromised by adding hreflang tags and relevant language meta tags to each of the sites. We also installed browser language detection to redirect the user to the correct territory website.
To make the website more user-friendly, we added a resource tagging system that allows users to filter by resource type and load more of the same resources. By removing the need to sift through content to find what a user needs, this ensured the site reflects the kind of business Colateral want to be – slick, easy, and time-saving.
We also added Hubspot form integration through APIs, so everything was in one place for a seamless experience. And to make things even better, the site is built to be fully editable for easy content updates, meaning as their software evolves, their site can follow.