Find us

73a Hulme Hall Road,
Cheadle Hulme, Stockport,
Greater Manchester,
SK8 6JZ

Full Metal


Deliverables

Brand Personality

Brand Identity Design

Brand Values

Brand Purpose

Brand Positioning

Brand Strategy

Web Animation

Online Presence

Digital Branding

UX/UI Design

Website Development

Website Design

Animation

Wake-up

We worked with Full Metal Software to develop their brand identity, bringing it into line with their cutting-edge products and solutions. We took them through our 18 degree process, drawing up a purpose, vision and mission that sit comfortably with the positioning of the company today.


Rise

The logo was constructed using a binary code of 0’s and 1’s to inform the colour on a pixel grid. The logo forms the essence of the visual identity and sparked off a number of graphical and photographic approaches. We compiled a comprehensive set of guidelines to provide a framework for applying their brand effectively and consistently across all their communication.


Shine

We designed and built a brand new website shaped by an in-depth initial SEO strategy report. We developed a new site map which allows the Full Metal team to display their full range of services at a glance to their customers, and through clear call to actions and a distinctive layout structure, we improved the user experience to funnel more leads to their sales team and to achieve the best web design.


Outshine

We drew-up a display typeface based on the pixel grid of the initial logo, providing a full alphabet of letters and numbers to add a further layer of distinction to the visual brand identity. A supporting icon suite based on a square grid further enforces the strength and consistency across their full range of communication including signage and way finding.

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