GSA

GSA specialise in commercial and industrial maintenance and support, but an entrenched web presence dramatically limited their ambition. The previous site was inaccessible, visually outdated, and locked into a rigid third‑party theme with no room for customisation.

Through collaborative workshops, we unpacked GSA’s pain points. This included weak SEO, low traffic, and a domain with confusing semantics which reflected only part of their service offering. We drilled into everything from brand perception to operational limitations, and laid the groundwork for a bespoke digital platform that aligned with their broader ambitions.

To elevate GSA’s online presence, we moved away from off‑the‑shelf templates and crafted a fully custom WordPress build. We completely refreshed the existing brand, and designed user flows with clarity which guided users through their proposition.

• UX/UI design with impact:

  Every animation, motion and hover effect was created with GSAP, and calibrated to convey quality and professionalism with smooth, intuitive movements.

• Component‑based editing:

  The modular “block” system lets the GSA team easily update pages and layouts without developer dependency.

• SEO-first architecture:

  Every page uses semantic HTML, clean heading hierarchies, schema markup, and performance optimisations, laying a strong foundation for search visibility and future growth.

• New, future-proof domain:

  We led a smooth migration from their outdated facilities‑only URL to a domain encapsulating their broader service offering. Complete redirections and technical mapping ensured no SEO equity was lost.

After a thorough testing period the site was launched:

• Site performance:

  We implemented analytics dashboards to monitor site performance to track form submissions, bounce rates, and timing on key pages.

• CMS training and support

  We provided ongoing site‑care support after launch, including CMS training for team members with a video library for reference, and periodic UX reviews based on visitor data.≈

• Boosted enquiries:

  Within six months of launch, GSA reported improved client enquiry rates consistent with the expanded service spectrum and representation of the brand.

• Improved efficiencies:

  Staff feedback confirmed the new site was easier to manage: editing pages, uploading case studies, and adapting messaging to reflect new capabilities was streamlined.

• Company growth:

  Staff numbers have grown 66% in the past year, with our solution providing a scalable brand that aligned with their ambitions to attract new clients and bright talent.