Xceeds

Xceeds founder David Poxon wanted to launch a coaching brand that stood out in a crowded market. Before building the website, we defined a brand strategy and identity that reflected his clarity, credibility, and energy, giving Xceeds a strong foundation for growth.

The visual identity drew from the idea of a prism: breaking complexity into clarity. Just as coaching helps clients simplify challenges and find the right path forward, the brand identity was designed to signal transformation, focus, and momentum. This gave us a distinctive look and feel that set Xceeds apart and created a seamless bridge into the digital experience. We workshopped to distill the ideal digital outcomes, confirming a sitemap, messaging and key deliverables.

The new Xceeds website is its first dedicated digital platform, designed to seamlessly introduce services, establish credibility, and showcase client results through testimonials and case studies.

We built Xceeds’ digital presence from the ground up: securing a new domain, implementing a scalable platform, and designing a site that reflects his brand while giving him full ownership and flexibility for ongoing content additions and landing pages. The result is a professional, conversion-focused site built to grow with the business.

Xceeds now has a site that’s fully on-brand and built to scale as the business grows. It’s already helping attract new client leads and strengthen the company’s market presence.

David Poxon says:

“We are super pleased with it, and all of our clients have had really positive things to say. We now really feel the alignment with this brand, and I am excited to see where we can take it over the next few years. Your creativity and expertise are making a big difference — it’s really appreciated!”